Biography
My name is Rowan Collins, and this is my story:
My marketing career began in 2016 while working for a well-established ecommerce business. At that time I was responsible for merchandising the website, photographing the products, crafting promotional banners, typing up email campaigns, and implementing improvements for search engines. With no access to third-party tools, my link building approach was to search for suppliers who had listed us without our website address and get their developers on the phone. It was a simpler time and the results were impressive.
The next major milestone in my development was when I became the Head of Technical SEO at a small London-based agency. We grew from a handful of people in an office into an international team of almost twenty people. Here I was exposed to SMEs demanding black hat and grey hat tactics for quick growth, but I ultimately concluded it wasn’t effective. I hungered for clients with greater aspirations and so I set out for big agency land.
The years of working with enterprise businesses was eye opening and yet my next major milestone was becoming a Head of SEO and UX in-house for an international blinds and curtains manufacturer. By this point I had worked in-house, small agency, big agency, and with SMEs, Startups, and Enterprise clients. That started my gradual shift towards consulting businesses and eventually becoming a sole trader.
I’m excited for this next chapter and seeing how the story develops.
