Technical SEO
Ensure your website can be discovered, crawled, and indexed effectively to reach your audience online and avoid any nasty surprises during a site migration.
Approach
Bottom of Funnel
Are you tired of strategies prioritisising content on your blog rather than your products, services, and sales landing pages? It doesn't have to be that way.
Organic search is a demand capture marketing channel; users search for their exact problem and your service is placed in front of those potential customers.
My approach always focuses on the key landing pages. Other forms of content have their place, but landing page optimisation is the cornerstone of my strategy.
Semantic Search
Things, Not Strings
Your target audience probably isn't mathematicians and search engines, but they have dictated the length of your content and how many times you say key phrases.
Search engines that prioritise exact words are called lexical search engines, but that's not Google and Bing. They rely on Natural Language Processing (NLP) to understand documents and user queries.
If you want to optimise towards search engines today then you need to focus on word choice, order, salience, and sentiment—not word count and LSI keywords.
ForaginG Theory
Information Gain
Have you noticed SEO agencies filling web pages with thousands of words of content? That approach kills performance because it hurts your users.
Users want to consume accurate information in the shortest amount of time and your content needs to be formatted accordingly.
I believe incorporating good user experience into your design isn't just smart—it's vital for organic search.
Rich Media
Image and Video
Users no longer rely on Google Search alone, and Google no longer relies on keywords alone. Today's algorithm rewards a positive brand reputation.
If you want to be visible in organic search today then you need to engage your audience on a wide range of social media platforms.
I believe in unique content. You can tell because my website is filled with it. Rich media is indispensable when creating fast content for users.
Services
What I can deliver
Keyword Research
Explore what topics your users search on Google.
Landing Pages
Create or optimise landing pages to convert users.
Copywriting
Add content to landing pages or products and categories.
Photography
Photography for small-medium businesses only.
Videography
Create talking head content for social media.
Pixel Art
Do you like my pixel art? I can create some for you too!
Blog Posts
Share insights or answer customer questions.
Page Titles
Create and experiment with page titles for clickthrough.
Meta Descriptions
Provide search engines with a simple and usable description.
Experience
8+ Years Experience
FAQ
What is Content SEO?
How does Content SEO benefit me?
Which CMS platforms have you worked with?
Should I invest in Content SEO?