Content SEO
I can support your team with content planning, training, and research, or get hands on with blog posts, landing pages, and product descriptions.
approach
A Focus on selling
Your online store should sell products and services, not endless 'what is' and 'how to' guides.
Too many ecommerce SEO services focus on a hub and spoke strategy, but I focus on helping you sell products. That's because I view SEO as a demand conversion channel rather than demand generation.
This includes creating landing pages that help users to navigate to the right products and optimising each step of the user journey for them and for search engines.
Landing Pages
Category Listing
A common mistake most ecommerce businesses make is not using enough landing pages.
When a user searches for something broad, a category listing page allows them to be more specific with their query and identify the right category for them.
I help businesses to create and optimise these category listing pages to benefit customers and search engines.
Product Listing
Your category or collection pages, also known as product listing pages, are among the most complicated for search engines to properly discover and index.
On the one-hand users can navigate effectively through filters to find a product they want, but on the other hand search engines have no such concept for these filters.
Effectively organising and optimising your product listing pages is essential for success in organic search.
Product Details
Your customers want to see and interact with your products, not just read about them. Creating a positive reputation begins with the purchasing experience.
I work with businesses to create product pages that are filled with rich content, technical specifications, and fit into the user's journey.
You will benefit directly from inclusion in rich results, but also indirectly from an improved reputation.
Structured Data
Rich Results
Google Search has a wide range of enhancements and rich results available for ecommerce websites which are only possible if Google structures data they discover.
Implementing structured data unlocks these different rich results and can lead to improved visibility and clickthrough to your website.
I work with ecommerce websites to implement required, recommended, and optional structured data.
Content Creation
Copywriting
Creating content that is clear, concise, helpful, and search optimised takes a lot of skill and time.
Whether you need product descriptions, buying guides, or landing page content—I've got years of experience writing SEO optimised content for online retailers.
I create content based on the need of your website and user journey, never to reach some arbitrary word count or what somebody thinks 'Google wants.'
Experience
8+ Years Experience
FAQ
What is ecommerce SEO?
How does ecommerce SEO benefit me?
Which CMS platforms have you worked with?
Have you worked with wholesale websites?
Have you worked with heavily customisable products?
Should I invest in ecommerce SEO?